• Design
    • Holiday Branded Socks
    • Direct Energy-Various Projects
    • Free Aprils
    • Pinwheel Energy (Proposed Branding)
    • Digital Direct
    • Direct Energy Icon Library
    • Keystone Resources Promotional Piece
    • WBEA 2011 Expo
    • Direct Energy Campaign
    • Arlo Clinical Trials
    • Coats and Arms Project
    • Western Movies Poster
  • Illustration
    • Envy
    • Thanks
    • Atlas Alphabet!
    • Map of Long Distance Love
    • Is Houston selling its soul?
    • Textile Pattern Illustrations
    • Neruda Series
    • Umami Project
  • About & Contact
  • Resume
Umami Project
2011
Art Direction, Illustration, Graphic Design
Art direction, design and illustration of a set of Takeout Boxes using the imagery of the plants known as the Four Gentlemen (bamboo, orchid, chrysantemmus, plum) and the japanese Cherry Blossom.
  • Umami Project
    Art direction, illustration and design of Takeout Box Set.
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  • Holiday Branded Socks
    Branded designs for socks for Direct Energy. These were given to employees as gifts.
    Art Direction, Drawing, Pattern Design
    2013
  • Direct Energy-Various Projects
    Various branded projects for Direct Energy
    Advertising, Art Direction, Graphic Design
    2013
  • Free Aprils
    Proposed art direction and concept development for a "Free Electricity on April" campaign based on April Fools Jokes, and how the offer was too good to be considered real. Shared mail & Out-of-Home advertising examples shown.
    Advertising, Art Direction, Graphic Design
    2013
  • Pinwheel Energy (Proposed Branding)
    Proposed name, logotype and brand elements for the first 100% wind-powered Energy company in Texas.
    Advertising, Art Direction, Graphic Design
    2013
  • Digital Direct
    Emoticon-inspired logotype for the Digital, IT and Social Media Department within Direct Energy. The icon could be swapped out by the employees according to the day, moods and environments.
    Branding, Graphic Design, Icon Design
    2013
  • Direct Energy Icon Library
    Brand compliant energy icon library for print and web use.
    Client: Direct Energy.
    Art Direction, Graphic Design, Icon Design
    2013
  • Keystone Resources Promotional Piece
    Designed and illustrated a promotional piece for the marketing firm Keystone Resources. Illustrated each staff member as a superhero, according to their personalities and individual roles within the company. Used hand-lettering and typography to give the piece a comic book feel.
    Agency: Keystone Resources
    Art Direction, Cartooning, Illustration
    2013
  • WBEA 2011 Expo
    Designed the identity, cover and select interior pages of the program, along with the overall visual language for the 2011 Houston WBEA Tradeshow.
    Design, Illustration
    2011
  • Direct Energy Campaign
    Designed materials for customer-facing campaign that included a Direct Mail piece, email marketing, landing pages, and a web banner. Proposed the use of cartoon-like illustrations to portray the whimsical characters that represent various “types” of customers.
    Design, Illustration, Marketing
    2011
  • Arlo Clinical Trials
    Identity & print materials for family-owned medical trials clinic. Incorporated illustration, photography and typographic elements to create a cohesive promotional package that portrayed the institution as trustworthy, warm and family-friendly.
    Design, Typography, Illustration
    2011
  • Coats and Arms Project
    Coats & Arms takes a look at family crests in a fresh new way. Submit your last name, and answer a few questions about yourself or your family history. I will then design a completely original emblem based on your responses and my own interpretation. A new coat of arms will be posted each week, and users are free to repost the images on their blogs with a line crediting the artist.
    Design, Heraldry, Illustration
    2011
  • Western Movies Poster
    Created poster for Cowboys-themed issue of Ektokids magazine. Set type digitally, carved text and image backwards on linoleum and hand-printed on paper.
    Typography, Design, Illustration
    2011
All works © Judith Uzcategui 2011.
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